Our VISION – Our Mission
At JAX & BARD the owners are women, with women in mind. We are a cause-driven business whose primary goal is to improve social & enviornmental objectives, serve the common good, and to achieve a social mission through the re-investment of profits. Our product concentrates on today’s busy women and we strive towards the highest standards in quality and production through thoughtful design and emphasis on comfort. Our products look good, feel great, and last long. SLOW FASHION is our goal, and it is imperative that we, as a company, never waiver from this concept, but instead listen and adapt to what our customers want.
The JAX & BARD footwear brand understands that women want shoes that can get them through their busy day without sacrificing style and comfort.
HOW WE DO IT
JAX & BARD sells shoes directly to customers from the JAX & BARD website. Every quarter, we will launch a new selling campaign and feature style.
Our home page will look a lot like an Indiegogo or Kickstarter campaign, in that we will offer a particular shoe style at a discount, with a limited selling timeframe, featuring a video focusing on our mission, and our current partnerships.
WHO’S BEHIND JAX & BARD
Jackie “JAX” Lindstedt
Jackie Lindstedt has devoted more than twenty years to the fashion industry. Her core talent and true passion resides in the footwear industry.
Ms. Lindstedt graduated from Rochester Institute of Technology, where she sharpened her talent in footwear, engineering, and manufacturing, with a Bachelor of Fine Art’s degree in Industrial Design.
During her career path at Sebago Shoes, L.L. Bean and Acorn, Ms. Lindstedt became truly hooked on footwear design and manufacturing. She set her sights on owning her own business and, in 2009, she launched JAX & BARD.
In the early years, Ms. Lindstedt consulted, designed and developed footwear for name brand clients including Acorn, Anthropologie, Cabela's, Carhartt, Clarks, Dansko, Eddie Bauer, Footsmart, Garnet Hill , G.H. Bass, Kohl's, Lands' End, L.L. Bean, Payless, Sperry, Vermont Country Store, and Wal-Mart.
More recently, Ms. Lindstedt honed in on the growing interest for footwear from natural materials, refreshing design lines and key comfort, and JAX & BARD was born from these ideas.
JAX & BARD brand shoes seek to fulfill a niche within the footwear industry. JAX & BARD supply customers with a unique offering that tells a story of how your shoe is made, and why you will want more than one pair. For us at JAX & BARD, footwear is a bold statement. Through personal expression, women can discover their most authentic self. Fashion plays a significant role in who we are and how we present ourselves to the world. Every choice we make as women, from our heads to our toes, demonstrates our style, sensibility, and soulful perspective. What you wear is an extension of your inner being—genuine, honest, and natural. Celebrate your individuality. You are one of a kind – show it off in style.